Ritz Labs endeavours to bring innovative and novel ideas to market within and outside the medical industry.
Initial collaborations between the Ritz Labs and MBG teams highlighted the possibility to create a range of healthcare products that would make a difference.
One idea was to create a car console tissue and wipe dispensers was a clear standout for the team. The desire to remedy the functionality of tissue boxes and where they can be utilised specifically within the car. In order to investigate whether this could be possible, our creative team worked to bring the vision to life. Understanding the specific model of the product allowed further collaboration and the beginning of the graphic design process.
For the initial design process, our creative team cultivated unique and memorable branding for the project. From here, naming and branding exercises saw the initiative come to life as “Bloweeze”. Regular collaboration at all touch points of the design process resulted in an unrivalled graphic design for the product.
The partnership between Ritz Labs and Mark Bouw Group proved to be so successful that the collaboration continued. We have ongoing relationships between our consulting and health divisions and Ritz to ensure that research and innovation continues.
Data collection has enabled Ritz Labs to continuously engage in development and uncover new opportunities for change. This work remains central to the longevity of the Ritz Labs brand as we work in partnership to create a unique and strategic brand dedicated to the improvement of the broader healthcare industry.
We have also supported the innovative passions of Ritz Labs through Grants, Bids and Tenders. The first stage of doing so has seen us undertake workshops to gather information required for the specific grant applications. The grant application process remains a collaborative effort between the Mark Bouw Group and Ritz Labs.